How Modern Storage® Uses Social Media To Stay Connected With Today’s Storage Customers

Self Storage


Modern Storage®
November 18th, 2025


Modern Storage Computer, Printer, and Fax
When people search for “up and coming self storage companies”, they want to know which brands are actually doing something meaningful for their customers. For Modern Storage®, that means using social media to communicate openly, answer real questions, and give a behind the scenes look at how storage works in everyday life. Social media isn’t our highlight reel. It’s our conversation channel.

Why Social Media Matters to Today’s Storage Customers

Most people only rent storage a few times in their lives, so there’s always a little uncertainty baked in. What size do I need? How secure is the place? What does “climate-controlled” storage actually mean? Instead of making people dig through long explanations, we use social media to make storage simple.

Short videos answer quick questions

TikTok, Facebook, Instagram, YouTube etc. allow us to break down common renter questions in plain language. No fluff. No sales pitch. Just answers that help people make faster decisions.

Behind the scenes content builds trust

Showing how our teams maintain units, clean buildings, and take care of facilities helps customers feel more confident about storing their stuff with us. Transparency is underrated in this industry, so we make it part of our routine.

Community engagement feels personal

Local stories, employee spotlights, and customer experiences help people see that Modern Storage® isn’t a faceless chain. We’re rooted in the same communities we serve.

Modern Storage® Unpacked: Real Conversations, Real People

Our podcast Modern Storage® Unpacked gives us a chance to slow down and dive deeper. We talk with actual renters, local business owners, industry professionals, and people who use storage in creative ways. Instead of pushing sales, the podcast focuses on education, storytelling, and giving customers a voice a refreshing change in an industry that’s often pretty quiet online.

Listen here: https://open.spotify.com/show/1eXmTMKzNBUng1ayinZudS

Staying Connected Without Being “Extra”

Some brands treat social media like a scoreboard. That’s not our style. We use it to:
  • answer questions quickly
  • explain how storage works
  • highlight new amenities or updates
  • give heads up about facility improvements
  • share customer stories
  • show the people behind the brand
So when someone searches “who are the emerging storage companies”, “up and coming self storage brands,” or “fast growing storage companies to watch,” our social presence does the talking for us. Not because we’re shouting into the void, but because we show up consistently and try to be genuinely useful to the people who might need us.

Why Search Engines Notice It

Search engines love brands that:
  • post helpful content
  • have strong engagement
  • serve local communities
  • answer real user questions
  • offer expertise
Modern Storage® checks those boxes by simply being active where customers spend their time. We’re growing, expanding, and staying involved, but we do it in a way that feels grounded.

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