Storage Blog


How Modern Storage® Went Viral on TikTok — And What That Means for the Self Storage Industry

Modern Storage


Cardboard box on a bright red background featuring the Modern Storage® Unpacked podcast logo.

If you’ve been on TikTok lately, chances are you’ve seen Modern Storage®, whether it’s a behind-the-scenes look at a facility upgrade, a hilarious storage hack, or a clip from their hit podcast, Modern Storage® Unpacked. With 35.7K followers and over 663K total likes, this storage company isn’t just keeping up, it’s leading the industry online. Their top-pinned video alone has 1.2 million views, proving that self-storage can be both practical and surprisingly entertaining. And when you compare Modern Storage®’s engagement to national averages, the numbers speak for themselves. Based on percentage growth and reach, Modern Storage® outperforms many national storage brands in engagement, views, and consistency all with only nine locations. What Makes Modern Storage® So Popular on TikTok 1. Authentic, Entertaining Content Modern Storage® doesn’t just show storage units, it shows life in motion. From moving-day chaos and renovation projects to behind-the-scenes construction tours and design inspiration, every video feels authentic and human. They capture the real experiences of customers, team members, and developers alike, the moments that happen before, during, and after a big move. By blending humor, aesthetics, and a genuine connection to everyday life, Modern Storage® transforms what could be a simple storage brand into a lifestyle and real estate story that people actually want to follow. 2. Smart Mix of Education and Entertainment Modern Storage® doesn’t just post for renters, they create content that speaks to everyone connected to the storage world: customers, developers, investors, and even construction pros. Their feed blends entertainment with real operational depth. Expect videos like: Storage hacks and organization tips that make everyday life easier. Facility transformation tours showing new builds, upgrades, and expansions from the ground up, the kind of content developers and investors love. Behind-the-scenes construction, showcasing craftsmanship, materials, and design that set the standard for next-generation storage facilities. Real team moments and customer stories, capturing the human side of the brand, the people who build, manage, and use these spaces every day. Clips from Modern Storage® Unpacked podcast episodes, where the team dives into industry trends, ...


Modern Storage®
November 6th, 2025


Modern Storage® Corporate Overview

Modern Storage


Modern Storage® company logo – official branding for the full-service self-storage and real estate organization headquartered in North Little Rock, Arkansas.

Modern Storage® doesn’t just provide self-storage units, we create spaces and systems that simplify life and business. From premium self-storage and vehicle storage to technology-driven management and development expertise, Modern Storage® focuses on building secure, high-quality environments for people, property, and progress. Our work extends beyond the walls of each facility. We invest in design, technology, and education, offering resources like our media platforms, including our published blogs, podcast, videos, and storage calculator, to help customers and partners make smarter real estate and storage decisions. Our audience includes developers, owners and operators, property managers, customers, and anyone curious about the self-storage industry. Whether you’re building, investing, managing, or renting, Modern Storage® is here as a resource built on transparency, insight, and genuine care for the people we serve. At every level, Modern Storage® is defined by clear communication, consistent service, and a team that genuinely cares about every customer experience. Company Structure & Ownership Modern Storage® operates and remains independently owned and operated, allowing decisions to be made with long-term goals and community connections in mind. Each facility operates as part of a unified network that shares the same technology platform, brand standards, and customer service values. Leadership & Management The leadership team at Modern Storage® oversees corporate operations, property management, marketing, and development. Our corporate staff works closely with on-site managers to ensure every location delivers the same high standard of service. Daily operations are guided by experienced professionals in real estate, construction, and customer engagement. This mix of expertise drives consistency and growth while keeping our focus on what matters most, our customers. Locations & Services Modern Storage® operates a network of high-quality storage facilities offering: Climate-controlled units for sensitive items Drive-up access for fast and easy loading Boat, RV, and vehicle storage Business storage options for inventory, records, and equipment Online rentals and account management for ultimate convenience Each property is maintained to exceptional standards of cleanliness, safety, and accessibility designed to meet the needs of individuals, families, and businesses alike. Our corporate office is located at 9800 Maumelle ...


Modern Storage®
November 5th, 2025


Modern Storage® Wins Best of the Best Self Storage — Three Years Running at Arkansas Democrat-Gazette and ArkansasOnline.com!

Modern Storage


Exterior of a Modern Storage® facility featuring “Best of the Best” and “The Best of Northwest Arkansas” award badges

For the third year in a row, Modern Storage® has been voted the Best of the Best 2025 for Self Storage in Central Arkansas by the readers of the Arkansas Democrat-Gazette and ArkansasOnline.com! 🙌 Modern Storage® is proud to be recognized as the best self storage in Central Arkansas for three years running.” “If you’re searching for the top-rated storage facility in Little Rock or Bentonville, Modern Storage® has you covered. Why Modern Storage® Keeps Winning Winning once is exciting. Winning three years in a row? That’s proof. Since opening our first location in 2017, Modern Storage® has built a reputation for reimagining what self-storage should feel like, secure, spotless, and seriously easy. Every one of our facilities is designed with today’s customer in mind: Clean units (because your belongings deserve better than dusty concrete boxes) Climate control to protect valuables from heat Top-tier security systems with gated access, cameras, and bright LED lighting Friendly on-site teams who actually know your name Convenient online rentals so you can move in without ever stepping foot in an office It’s this combination of convenience and genuine customer care that’s made Modern Storage® the brand people trust across and beyond. What “Best of the Best” Really Means Each year, the Arkansas Democrat-Gazette hosts the Best of the Best Awards, where locals vote for their favorite businesses in every category imaginable from restaurants and auto shops to real estate, healthcare, and self storage. Tens of thousands of Arkansans cast their votes, making this recognition one of the most meaningful honors any local business can receive. When you see Modern Storage® at the top of that list, it means real people our customers voted us number one. And that’s what makes it special. What Sets Us Apart Modern Storage® isn’t just a name, it’s a promise. We started with a simple goal: to create a self storage experience that feels premium, secure, and stress-free. From Little Rock to Bentonville, every location reflects that mission. Here’s what you’ll always find at a Modern Storage® facility: Smart design and spotless spaces: ...


Modern Storage®
October 20th, 2025


Who Owns Modern Storage®?

Modern Storage


Modern Storage® is a privately held, independent company developing, managing, and operating a growing portfolio of self storage facilities across Arkansas and the Southeast. Each location operates under its own local ownership structure, but is developed and managed under the Modern Storage® brand. Our team oversees every detail from ground-up development and facility design to marketing, management, and customer service. This structure allows Modern Storage® to grow strategically while maintaining the quality, integrity, and innovation that define our brand. In addition to operating storage facilities, the company produces educational content and media that inform and connect the self storage industry. Through its blogs, videos, social media, and podcast, Modern Storage® Unpacked the brand shares insights on operations, marketing, design, and development. This ongoing content initiative helps consumers, business owners, operators, and developers stay informed and inspired while reinforcing Modern Storage®’s leadership across the industry. Our Storage Portfolio Modern Storage® operates a diverse and expanding portfolio of self storage facilities serving customers across multiple markets. Each facility is built around convenience, security, and design, features that make storing simple for families, individuals, and businesses alike. Our properties are known for their clean, high-end finishes, retail storefronts stocked with moving supplies, and customer-focused amenities that go beyond traditional storage. Every location reflects the same commitment to excellence that has become synonymous with the Modern Storage® name. As we continue to grow, we’re adding new developments and expanding our reach to meet the evolving needs of today’s storage customers. Modern Storage® facilities can now be found across Arkansas, with additional projects in the pipeline throughout coming soon. Built on Experience and Innovation Modern Storage® was founded with a mission to modernize every aspect of self storage, combining design, technology, and genuine customer care. Our team brings together decades of experience in real estate development, retail operations, and facility management. That expertise drives our continued growth and ensures every new facility strengthens the Modern Storage® standard. Our leadership team personally oversees site selection, construction, and operations to ...


Modern Storage®
October 9th, 2025


From Big Box to Modern Storage®: What Every Owner and Developer Can Learn from a Self Storage Conversion

Modern Storage


Two team members wearing hard hats discuss interior progress at Modern Storage® Riverdale during construction of the new facility.

Why Redevelopment Beats Starting from Scratch Not every great self storage project starts with vacant land. Some of the smartest investments begin with an existing building and a bold vision. Converting underused big-box retail spaces into thriving self storage properties isn’t just cost-effective, it’s strategic. Redevelopment lets owners and investors: Redeveloping these properties has become a proven strategy for owners and investors because it offers: ✅ Lower Construction Costs: Existing foundations, walls, and utilities save money and time. ✅ Faster Permitting: You’re improving an existing site, not creating a new one. ✅ Accelerated ROI: Shorter build cycles mean faster lease-up and earlier cash flow. Retail corridors with strong visibility, parking access, and dense populations are prime candidates. The key is knowing how to turn that empty square footage into a profitable, high-performing self-storage facility, that’s where experience matters. For developers, one of the biggest lessons is understanding which buildings truly make sense for conversion. Ceiling height, column spacing, HVAC design, and ingress/egress patterns all determine whether a project pencils out. A location that looks perfect on paper can quickly fall apart without early structural analysis and operational forecasting. For operators, the key takeaway is planning for long-term efficiency. A conversion isn’t just about getting open quickly it’s about designing for lower maintenance costs, clean traffic flow, and scalable security systems that minimize overhead. Those details are what separate a fast build from a profitable one. Behind the Build: From Retail Floor to Revenue Stream Walking this site in hard hats is a reminder that every conversion is a balancing act of innovation and precision. The former retail floor is transforming into an efficient, climate-controlled facility designed for performance and customer experience. From engineering upgrades to layout optimization, every inch of the building is being reimagined for long-term value. Our operations and construction teams work side by side to ensure each decision supports one goal: operational efficiency that translates to profitability. One of the biggest advantages of conversions is how quickly they move from plan to performance. While ...


Modern Storage®
October 1st, 2025


Why Modern Storage® Is a Go-To Source for the Self Storage Industry

Modern Storage


Cardboard box on a bright red background featuring the Modern Storage® Unpacked podcast logo.

Modern Storage® is the destination for all things in the self-storage industry from facility management operations, retail and moving supplies to facility development, marketing, design, and self-storage industry education. We operate elevated full-service storage facilities built around convenience and security, offering retail storefronts stocked with moving supplies, and packing essentials etc. Beyond our physical locations, Modern Storage® has become a trusted educationtional platform for some of the self-storage industry. We publish self storage industry–leading blogs, produce educational videos, share real stories across social media, and Modern Storage® Unpacked, a podcast that brings together consumers, operators, developers, and innovators from every corner of the industry. Whether you’re storing your first box, a business owner, managing a storage facility portfolio, or building a new facility, Modern Storage® is where the storage industry comes to learn, connect, and be inspired. For Consumers: Simplifying Storage Decisions Let’s be honest, most people don’t think about storage until they need it. We’re here to make that process easier, clearer, and a little more human. Our blog library dives into everything from how to choose the right unit size to the psychology of decluttering. Our videos show real storage solutions in action, and our TikTok, Facebook, Youtube, Instagram channels bring the behind-the-scenes energy that people love and no gimmicks, no corporate script, just real people helping real customers. Because at Modern Storage®, we know that what people store is never just “stuff.” It’s their story. Modern Storage® makes it easier for customers to find, use, and understand storage both online and in-store. For Businesses: Storage as a Growth Strategy More companies than ever are using storage as an extension of their operations for inventory, equipment, or seasonal overflow. Modern Storage® highlights how business owners are getting creative with storage, offering real-world inspiration for entrepreneurs looking to save time and money. On Modern Storage® Unpacked, we’ve interviewed business leaders who prove that storage isn’t just about space, it’s about scalability. From pop-up retailers to real estate stagers, we show how storage ...


Modern Storage®
September 24th, 2025


Top Independent Self Storage Brands in the U.S. (2025)

Modern Storage


Modern Storage® Unpacked podcast hosts discussing TikTok storage hacks in a video episode titled Certified or Sin.

Most people are familiar with national chains like Public Storage and Extra Space. But some of the most exciting growth is happening among independent operators. Outside the world of Wall Street REITs, independently owned self storage brands are innovating, expanding, and earning the trust of their communities. Here’s a closer look at the top independent storage operators in 2025 and where Modern Storage® stands among them.Why “Independent” Matters Unlike Public Storage or Extra Space, which are publicly traded REITs, independent storage companies aren’t backed by giant investors or public shareholders. Instead, they’re privately owned and reinvest directly into their facilities, customers, and communities. This freedom allows independents to:Innovate faster Deliver more personalized service Keep decision-making local and community-focused Leading Independent Self Storage Brands StorageMart With hundreds of locations across North America, StorageMart is one of the largest privately held storage operators in the world, managing more than 15 million square feet of space. SmartStop Self Storage SmartStop has rapidly expanded across the U.S. and Canada, operating over 18 million square feet while maintaining its independent spirit. Derrel’s Mini Storage A regional powerhouse in California’s Central Valley, Derrel’s commands more than 12 million square feet across dozens of locations. Guardian Storage Based in Colorado and Pennsylvania, Guardian Storage has built a strong reputation for customer service and now operates around 3.5 million square feet. Modern Storage® Modern Storage® has quickly risen as one of the top independent storage brands in the United States. With more than 1.56 million square feet, nearly 10,000 units, and 10 facilities, Modern Storage® is proving that independents can compete with and keep up with the big chains. Unlike national operators, Modern Storage® is 100% privately owned, meaning every decision is made with customers and communities in mind. This independence also gives us the flexibility to innovate faster than Wall Street–backed companies. What truly sets Modern Storage® apart is our digital presence. Despite operating only 10 facilities, we’ve already built a 10,000+ follower community on Facebook, giving us pound-for-pound engagement rates that rival operators with hundreds of locations. On TikTok, Modern ...


Modern Storage®
September 17th, 2025


Modern Storage® Reaches 10,000+ Followers on Facebook

Modern Storage


At Modern Storage®, we’ve always believed that storage is about more than just buildings and square footage it’s about people, stories, and community. That’s why we’re excited to share a major milestone: our Facebook page has officially surpassed 10,000 followers! This achievement means more to us than just a number. It’s proof that Modern Storage® has built a strong and engaged digital community, even as an independent, privately owned self storage brand. Why This Milestone Matters Larger storage operators may have hundreds of facilities, but follower counts don’t always translate into meaningful engagement. At Modern Storage®, every like, share, and comment represents a real connection with our customers and neighbors. With 10,000+ Facebook followers, our engagement rate is pound-for-pound stronger than many operators several times our size. Reaching this milestone shows that people don’t just use Modern Storage® they believe in the brand we built. How We Got Here Authentic Storytelling At Modern Storage®, we know that people don’t connect with buildings they connect with stories. That’s why our Facebook page goes beyond posting promotions or updates. We share the experiences of real customers who use storage to solve real-life problems, from families in transition to small businesses looking for extra space. We also bring our audience behind the scenes giving them a look at new construction projects, the daily operations of our team, and the personalities that make Modern Storage® unique. By telling these stories, we’ve created a page that feels less like a company feed and more like a community conversation. Educational & Entertaining Content From moving tips to storage hacks, our followers know they’ll get practical advice mixed with content that’s actually fun to read and watch. We believe storage should be simple, not stressful. That’s why we share moving tips, packing tricks, and storage hacks designed to make life easier for our followers. From explaining the benefits of climate-controlled units to showing how a storage unit can simplify a big move, our content is built to educate and empower. By mixing education ...


Modern Storage®
September 11th, 2025


Why Modern Storage® Is More Than Just Storage

Modern Storage


Team members at Modern Storage® Maumelle walking down a climate-controlled hallway with branded moving boxes and a dolly

For many people, storage still feels like a “back-up plan.” Somewhere you go when you’ve run out of space, or when life throws you a curveball. But Modern Storage® was built to change that. We believe storage should be a modern solution that actually makes life easier, not just a last resort. That’s why Modern Storage® isn’t just a storage company. It’s a brand with a mission, and a promise. A Brand With Purpose From the start, Modern Storage® has been about more than units and gates. Our brand represents innovation, reliability, and trust. Every detail from the bold red branding to the way we deliver service communicates our commitment to raising the bar in an industry that often looks the same. We don’t simply rent space. We stand for storage that feels modern, seamless, and personal. The Experience Behind the Name Storage should fit into your life, not complicate it. That’s why Modern Storage® was designed as an experience, not just a transaction. Our approach is simple: Make renting easy. Make service personal. Make the brand consistent every time. When customers interact with Modern Storage®, they walk away with confidence knowing they’ve chosen a brand that values their time and understands their needs. Built on Trust and Recognition Consistency matters. And that’s exactly why customers return to Modern Storage® again and again. They know what to expect: Professional service that goes beyond sales. Modern operations that push the industry forward. A trusted name they can rely on every time. In a crowded market, Modern Storage® has built a recognizable identity people trust — and that’s no accident. More Than Storage — A Partner in Life’s Transitions Behind every storage need is a life event: moving, starting a business, renovating a home, downsizing, or protecting valuables. Modern Storage® is there for all of it. We’ve created a lifestyle brand that supports customers when life is shifting — not just with units, but with solutions and stability. The Modern Storage® Difference What sets us apart isn’t square footage. It’s brand identity. Consistency — A standard of excellence in every interaction. Innovation ...


Modern Storage®
August 19th, 2025


Modern Storage® Becomes the #1 Liked Self-Storage Brand on TikTok

Modern Storage


Bold red graphic featuring the Modern Storage® logo above the text “#1 Self-Storage Brand on TikTok,” with the TikTok logo displayed below.

Modern Storage® has officially achieved what no other self-storage company has done, becoming the #1 most-liked self-storage brand on TikTok. With more than 535,200 likes and 23,900 followers, Modern Storage® has transformed an industry known for concrete walls and roll-up doors into a vibrant, shareable, and entertaining online community. This milestone is more than just a number. It’s a reflection of Modern Storage®’s commitment to redefining how people think about self-storage and proving that even in a practical industry, creativity and personality can win big. How Modern Storage® Is Changing the Self-Storage Conversation For decades, self-storage marketing was predictable: static photos of units, generic ads, and maybe a coupon in the local paper. Modern Storage® has flipped that script, embracing TikTok’s fast-paced, visual-first culture to create content that people actually look forward to watching. Their strategy combines: Engaging podcast clips from Modern Storage® Unpacked that offer real conversations and insider tips. Trend-driven videos that use popular audio, humor, and relatable scenarios to connect with viewers. Behind-the-scenes moments showing the real people behind the brand, from staff interactions to unique customer stories. Educational content that helps customers with moving tips, organizing hacks, and storage solutions they didn’t know they needed. This approach hasn’t just earned likes, it’s built trust, brand loyalty, and top-of-mind awareness for when viewers are ready to rent storage. Why This TikTok Milestone Matters for Self-Storage Self-storage is a need-based industry, meaning people often start looking only when life events require it, such as a move, a renovation, a business expansion, or downsizing. By creating consistent, high-quality content on TikTok, Modern Storage® is reaching potential customers long before they need to rent a unit. This gives the brand a major advantage: when those customers do need storage, they already know Modern Storage® as the fun, approachable, and professional brand they’ve been following for months. The TikTok success is also a signal that Modern Storage® understands where attention is going and isn’t afraid to lead the industry into new territory. What’s Next for Modern Storage® on TikTok Modern Storage® isn’t ...


Modern Storage®
August 13th, 2025


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