How Modern Storage® Went Viral on TikTok — And What That Means for the Self Storage Industry
Modern Storage®
November 6th, 2025
If you’ve been on TikTok lately, chances are you’ve seen Modern Storage®, whether it’s a behind-the-scenes look at a facility upgrade, a hilarious storage hack, or a clip from their hit podcast, Modern Storage® Unpacked. With 35.7K followers and over 663K total likes, this storage company isn’t just keeping up, it’s leading the industry online. Their top-pinned video alone has 1.2 million views, proving that self-storage can be both practical and surprisingly entertaining. And when you compare Modern Storage®’s engagement to national averages, the numbers speak for themselves. Based on percentage growth and reach, Modern Storage® outperforms many national storage brands in engagement, views, and consistency all with only nine locations.
What Makes Modern Storage® So Popular on TikTok
1. Authentic, Entertaining Content
Modern Storage® doesn’t just show storage units, it shows life in motion. From moving-day chaos and renovation projects to behind-the-scenes construction tours and design inspiration, every video feels authentic and human. They capture the real experiences of customers, team members, and developers alike, the moments that happen before, during, and after a big move. By blending humor, aesthetics, and a genuine connection to everyday life, Modern Storage® transforms what could be a simple storage brand into a lifestyle and real estate story that people actually want to follow.
2. Smart Mix of Education and Entertainment
Modern Storage® doesn’t just post for renters, they create content that speaks to everyone connected to the storage world: customers, developers, investors, and even construction pros. Their feed blends entertainment with real operational depth. Expect videos like:
- Storage hacks and organization tips that make everyday life easier.
- Facility transformation tours showing new builds, upgrades, and expansions from the ground up, the kind of content developers and investors love.
- Behind-the-scenes construction, showcasing craftsmanship, materials, and design that set the standard for next-generation storage facilities.
- Real team moments and customer stories, capturing the human side of the brand, the people who build, manage, and use these spaces every day.
- Clips from Modern Storage® Unpacked podcast episodes, where the team dives into industry trends, property development, design challenges, and what it takes to build a truly modern storage experience.
- Technology and innovation highlights covering the newest trends in self-storage, from smart access systems and contactless rentals to AI security, sustainable facility design, and data-driven development.
This mix connects renters looking for inspiration with professionals who want to understand how Modern Storage® keeps raising the bar in design, efficiency, and marketing. It turns what could be just another business page into a content hub for anyone passionate about real estate, development, or storage innovation.
3. Early Engagement = Long-Term Loyalty
Modern Storage® doesn’t wait until someone needs storage; it captures attention before that moment. By showing up in viewers’ feeds with personality and value, they become top-of-mind when the time comes to rent a unit.
4. Updated Tech and Style
From showcasing security features to highlighting photogenic, clean facilities, Modern Storage® uses TikTok to showcase what makes them different, their design styles, convenient online rentals, and a customer-first experience.
Why This Strategy Works
Modern Storage® relies on connection.
They’re using TikTok not as a commercial, but as a conversation, and it’s working. A 1.2M-view video doesn’t happen by accident; it’s a signal that audiences are responding to authenticity and creativity in an industry that’s usually... well, a little dry. By embracing short-form storytelling, Modern Storage® has turned visibility into real-world impact more brand awareness, more trust, and ultimately, more rentals.
The Takeaway: The Future of Self Storage Marketing Is Personal
The days of bland “safe and secure” marketing are over. Modern Storage® shows that the brands willing to innovate to tell real stories, show their people, and have fun are the ones building lasting recognition. And if you want to learn more about what goes on behind the scenes, you can dive deeper with their podcast: Modern Storage® Unpacked.
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