Modern Storage® Becomes the #1 Liked Self-Storage Brand on TikTok

Modern Storage


Modern Storage®
August 13th, 2025


Bold red graphic featuring the Modern Storage® logo above the text “#1 Self-Storage Brand on TikTok,” with the TikTok logo displayed below.
Modern Storage® has officially achieved what no other self-storage company has done, becoming the #1 most-liked self-storage brand on TikTok. With more than 535,200 likes and 23,900 followers, Modern Storage® has transformed an industry known for concrete walls and roll-up doors into a vibrant, shareable, and entertaining online community. This milestone is more than just a number. It’s a reflection of Modern Storage®’s commitment to redefining how people think about self-storage and proving that even in a practical industry, creativity and personality can win big.

How Modern Storage® Is Changing the Self-Storage Conversation

For decades, self-storage marketing was predictable: static photos of units, generic ads, and maybe a coupon in the local paper. Modern Storage® has flipped that script, embracing TikTok’s fast-paced, visual-first culture to create content that people actually look forward to watching. Their strategy combines:
  • Engaging podcast clips from Modern Storage® Unpacked that offer real conversations and insider tips.
  • Trend-driven videos that use popular audio, humor, and relatable scenarios to connect with viewers.
  • Behind-the-scenes moments showing the real people behind the brand, from staff interactions to unique customer stories.
  • Educational content that helps customers with moving tips, organizing hacks, and storage solutions they didn’t know they needed.
This approach hasn’t just earned likes, it’s built trust, brand loyalty, and top-of-mind awareness for when viewers are ready to rent storage.

Why This TikTok Milestone Matters for Self-Storage

Self-storage is a need-based industry, meaning people often start looking only when life events require it, such as a move, a renovation, a business expansion, or downsizing. By creating consistent, high-quality content on TikTok, Modern Storage® is reaching potential customers long before they need to rent a unit. This gives the brand a major advantage: when those customers do need storage, they already know Modern Storage® as the fun, approachable, and professional brand they’ve been following for months. The TikTok success is also a signal that Modern Storage® understands where attention is going and isn’t afraid to lead the industry into new territory.

What’s Next for Modern Storage® on TikTok

Modern Storage® isn’t stopping here. The goal is to keep growing the TikTok community, introduce even more original series-style content, and continue blending entertainment with helpful storage tips. They’ve also hinted at expanding their Modern Storage® Unpacked podcast presence on TikTok by releasing more video-first episodes and collaborating with local businesses, real estate pros, and lifestyle influencers. By staying ahead of trends and focusing on authentic engagement, Modern Storage® is positioned to keep dominating the conversation in both the storage industry and the local communities it serves.

Follow & Connect with Modern Storage®

Experience the Modern Storage® difference and see why we’re not just a storage company — we’re redefining the industry.

Storage Blog