Wayde breaks it down for us!

Recorded live at the ISS World Expo, this episode of Modern Storage® Unpacked puts Wayde from StoreIT in the hot seat. Modern Storage® use the conference floor as a backdrop to dig into one of the most relevant conversations happening in self storage right now: how do you give customers more without stretching your team thin? Wayde brings real operator perspective to the table, and the conversation moves fast. The central idea Wayde lays out is that people and technology are not competing forces in a modern storage facility. They work better together. When operators stop thinking about automation as a replacement for staff and start thinking about it as a support system, the whole picture changes. Extended hours become realistic. Customer interactions become more consistent. And the pressure on on-site teams goes down while the quality of service goes up. For self storage operators, the hours problem is not new. Customers want access on their schedule, not the facility's schedule. But hiring staff to cover every hour of the day is expensive and often not practical, especially for smaller or mid-sized operators. Wayde walks through how technology fills that gap, handling after-hours inquiries, rentals, and access management while keeping a human touchpoint available when it actually matters. The customer experience angle is where this episode gets specific. Extended hours alone do not automatically mean a better experience. Wayde explains how the combination of responsive technology and well-placed human interaction creates something more valuable than either approach alone. Customers feel supported without feeling like they are navigating a machine, and operators maintain the kind of service reputation that drives referrals and retention. Modern Storage® push Wayde on the practical side of making this work. What does implementation actually look like? What do operators need to have in place before this kind of model makes sense? The conversation covers the operational considerations that often get skipped in the sales pitch, including staff training, customer communication, and how to evaluate whether the tools you are using are actually doing the job. This episode is a strong listen for storage operators who are weighing technology investments or trying to figure out how to grow without adding headcount. Wayde delivers clarity on a topic that can feel overwhelming, and the ISS World Expo setting means the conversation reflects where the industry is headed right now.