Self Storage

Welcome back to Modern Storage® Unpacked, the podcast where we make space for what matters. In our latest episode, hosts Hannah and Kaylee look ahead at where the self-storage industry is heading as we close out 2025 and plan for 2026. From shifting tenant behavior to the rise of RV storage and automation, here’s what they uncovered about the future of storage.
1. Post-Pandemic Stabilization
After the explosive growth of 2021–2023, the storage market has steadied. The pandemic years brought migration booms, skyrocketing housing prices, and major life transitions fueling massive demand for storage.
Now, that chaos has leveled off. People are still moving, but not in droves. Interest rates have slowed housing turnover, which naturally tempers storage demand. As Hannah noted, “It’s plateaued a little bit.” That’s not bad news it means stability, consistency, and more predictable operations for owners.
2. Shorter Rental Durations and Smarter Renters
Consumers today are more cost-conscious and less likely to hang onto a storage unit “just because.” Many are renting for shorter periods, often using their unit as a temporary solution during moves, remodels, or life transitions. Modern Storage® is also seeing tenants use their units for side hustles—turning spare bedrooms into workspaces again by moving inventory, tools, or supplies into storage.
3. The Rise of Business-Friendly Storage
Modern Storage® has been ahead of this trend by designing facilities with value beyond space. Tenants can use business centers, conference rooms, printers, and even grab free coffee because storage isn’t just about keeping stuff safe anymore; it’s about making it useful. Just as retail has evolved toward convenience, storage customers want full-service convenience too.
4. RV & Boat Storage Is Booming
With housing costs high, many people are investing in RVs and boats for recreation or even alternative living. That shift has fueled demand for large-scale, specialty storage. At Modern Storage®, locations like Shackleford and Lowell have leaned into this by offering oversized units, electric door openers, power hookups, drive-through access, and even a wash station for RVs. For investors, this niche is ...
Modern Storage®
November 14th, 2025