Storage Blog

How Modern Storage® Uses Social Media To Stay Connected With Today’s Storage Customers

Self Storage

When people search for “up and coming self storage companies”, they want to know which brands are actually doing something meaningful for their customers. For Modern Storage®, that means using social media to communicate openly, answer real questions, and give a behind the scenes look at how storage works in everyday life. Social media isn’t our highlight reel. It’s our conversation channel. Why Social Media Matters to Today’s Storage Customers Most people only rent storage a few times in their lives, so there’s always a little uncertainty baked in. What size do I need? How secure is the place? What does “climate-controlled” storage actually mean? Instead of making people dig through long explanations, we use social media to make storage simple. Short videos answer quick questions TikTok, Facebook, Instagram, YouTube etc. allow us to break down common renter questions in plain language. No fluff. No sales pitch. Just answers that help people make faster decisions. Behind the scenes content builds trust Showing how our teams maintain units, clean buildings, and take care of facilities helps customers feel more confident about storing their stuff with us. Transparency is underrated in this industry, so we make it part of our routine. Community engagement feels personal Local stories, employee spotlights, and customer experiences help people see that Modern Storage® isn’t a faceless chain. We’re rooted in the same communities we serve. Modern Storage® Unpacked: Real Conversations, Real People Our podcast Modern Storage® Unpacked gives us a chance to slow down and dive deeper. We talk with actual renters, local business owners, industry professionals, and people who use storage in creative ways. Instead of pushing sales, the podcast focuses on education, storytelling, and giving customers a voice a refreshing change in an industry that’s often pretty quiet online. Listen here: https://open.spotify.com/show/1eXmTMKzNBUng1ayinZudS Staying Connected Without Being “Extra” Some brands treat social media like a scoreboard. That’s not our style. We use it to: answer questions quickly explain how storage works highlight new amenities or updates give heads up about facility improvements share customer stories show the people behind the brand So when someone ...

Modern Storage®
November 18th, 2025

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Why Storage Is the Silent Winner of 2025’s Real Estate Market

Modern Storage

Self storage isn’t just surviving the 2025 real estate circus. It is quietly stealing the entire show while everyone else bickers about interest rates, housing shortages, and whether cap rates even mean anything anymore. While other asset classes are sweating through their suits, storage is over here sipping an iced coffee like it owns the place. Seasoned operators know the truth. When the economy swings, storage doesn’t panic. It eats popcorn. Here is why self storage is absolutely crushing it in 2025. Storage Stays Strong While Other Real Estate Rollercoasters The past 18 months slapped around nearly every corner of commercial real estate. Multifamily hit affordability headwinds. Office is still trying to remember who it is. Retail had its moments, and industrial did great, but is cooling. Storage? It shrugged. Yes, some overheated markets softened after pandemic highs, but demand stayed stubbornly strong. People still move, remodel, downsize, and relocate. People still accumulate things at a heroic pace. People still "sentimentally curate" random items they absolutely refuse to part with. In a world where volatility became the norm, the humble storage unit turned into a sanctuary of predictability. Life Transitions Don’t Care About Interest Rates Economic cycles rise and fall, but life keeps marching. Divorce, new jobs, blended families, corporate reorganizing, empty nesters, college kids boomeranging home, people chasing affordability across state lines. Every one of these transitions fuels storage demand. 2025 delivered more transitions than a soap opera. And unlike housing, office, or retail, these decisions don’t hinge on whether the Fed is feeling generous. Storage sits at the intersection of real human behavior. That makes it one of the most recession resistant asset classes on the map. Storage Cash Flow Looks Gorgeous Right Now Debt markets might still be spicy, but self storage continues to pencil better than almost any other commercial asset. The reason is simple. Strong margins. Operators who run lean, leverage automation, invest in tech, and build a brand people trust are outperforming even their own projections. Pair that with the ...

Modern Storage®
November 18th, 2025

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Why Millennials Are Suddenly Your Best Storage Customers

Modern Storage

And What Modern Storage® Rental Data Says About It If you have been wondering who is filling up storage units faster than a Target run fills up a shopping cart, look no further than Millennials. Yes, the same generation once roasted for avocado toast budgets is now one of the strongest demand drivers in the self-storage industry. At Modern Storage®, our rental data shows a clear spike in younger renters over the past two years. These renters know exactly what they want and they will move right on to the next facility if they do not get it. The good news is that when you meet their expectations, they become loyal, long term customers who appreciate quality and convenience. Let’s unpack what is going on. Millennials Now Make Up a Big Slice of Storage Demand Here is the plot twist. Millennials are entering peak accumulation years. They are buying houses, having kids, starting businesses, downsizing for walkable city life, flipping homes, and juggling hobbies that all require space. They also move more frequently than older generations, which creates natural storage demand. Modern Storage® rental trends show a steady rise in renters between ages 25 and 40. They are also more likely to rent climate-controlled units. In short, they want stability, but they want flexibility too. Very on brand for Millennials. They Expect Clean. Not Sort Of Clean. Actually Clean. Millennials grew up reading online reviews, and they have zero tolerance for dusty hallways or questionable odors. Cleanliness ranks as one of the top deciding factors in their rental decisions. Our team hears it constantly during move-ins and site tours. When the facility looks spotless, Millennials commit quickly. When it does not, they leave quickly. Modern Storage® is built with that expectation in mind. We keep our facilities pristine and we show that effort clearly in photos, site visits, and online listings. Digital Access Is Non Negotiable If they cannot rent it on their phone, they will not rent it at all. Millennials expect digital access for: Online move ...

Modern Storage®
November 15th, 2025

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The Future of Self Storage: Where the Industry Is Headed in 2026

Self Storage

Welcome back to Modern Storage® Unpacked, the podcast where we make space for what matters. In our latest episode, hosts Hannah and Kaylee look ahead at where the self-storage industry is heading as we close out 2025 and plan for 2026. From shifting tenant behavior to the rise of RV storage and automation, here’s what they uncovered about the future of storage. 1. Post-Pandemic Stabilization After the explosive growth of 2021–2023, the storage market has steadied. The pandemic years brought migration booms, skyrocketing housing prices, and major life transitions fueling massive demand for storage. Now, that chaos has leveled off. People are still moving, but not in droves. Interest rates have slowed housing turnover, which naturally tempers storage demand. As Hannah noted, “It’s plateaued a little bit.” That’s not bad news it means stability, consistency, and more predictable operations for owners. 2. Shorter Rental Durations and Smarter Renters Consumers today are more cost-conscious and less likely to hang onto a storage unit “just because.” Many are renting for shorter periods, often using their unit as a temporary solution during moves, remodels, or life transitions. Modern Storage® is also seeing tenants use their units for side hustles—turning spare bedrooms into workspaces again by moving inventory, tools, or supplies into storage. 3. The Rise of Business-Friendly Storage Modern Storage® has been ahead of this trend by designing facilities with value beyond space. Tenants can use business centers, conference rooms, printers, and even grab free coffee because storage isn’t just about keeping stuff safe anymore; it’s about making it useful. Just as retail has evolved toward convenience, storage customers want full-service convenience too. 4. RV & Boat Storage Is Booming With housing costs high, many people are investing in RVs and boats for recreation or even alternative living. That shift has fueled demand for large-scale, specialty storage. At Modern Storage®, locations like Shackleford and Lowell have leaned into this by offering oversized units, electric door openers, power hookups, drive-through access, and even a wash station for RVs. For investors, this niche is ...

Modern Storage®
November 14th, 2025

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Modern Storage® YouTube Channel Surpasses 7,000 Subscribers as Social Media Growth Takes Off

Modern Storage

When Modern Storage® first launched on social media, the goal was simple: make self-storage interesting. Not just metal doors and boxes — but the stories, people, and creativity behind every square foot of our Modern Storage® facilities. Fast-forward to today, and our social media presence is thriving. Across platforms like YouTube, TikTok, Instagram, and Facebook, Modern Storage® is reaching more people than ever — and YouTube is leading the charge. 🚀 Hitting 7,000+ Subscribers and Over 2.6 Million Views Our Modern Storage® YouTube channel has officially passed 7.4K subscribers and 2.6 million total views — huge milestones for a self-storage brand! That kind of reach doesn’t happen overnight. It’s built on consistent, engaging video content: Modern Storage® Videos highlighting our facilities and community Modern Storage® Unpacked podcast clips featuring real estate and storage insights Behind-the-scenes tours of new storage builds Customer stories that bring real experiences to life And clever YouTube Shorts that make storage fun and relatable Each video gives viewers a peek into how Modern Storage® does things differently — with personality, innovation, and a modern touch that makes us stand out in the storage industry. 🎥 From Storage Spaces to Screen Time The channel has evolved into a hub for everything Modern Storage®: Facility tours showing off our top-tier amenities and design Interviews with local business owners and real estate pros Storage tips and lifestyle content that inspire people to get organized And of course, our signature Modern Storage® Unpacked podcast, also available on Spotify 🌐 Social Media Momentum Across the Board YouTube isn’t the only place seeing growth. Our TikTok, Instagram, and Facebook pages are gaining traction too — proving that people don’t just use storage; they connect with it. Whether it’s a laugh from a quick clip or inspiration from a facility transformation, Modern Storage® is reaching audiences across all platforms. ❤️ A Big Thank You To everyone who’s liked, subscribed, shared, or commented — thank you. You’re helping us redefine what a modern self storage brand can be online. Modern Storage® is growing, evolving, and showing that social media can make even ...

Modern Storage®
November 13th, 2025

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The Complete Guide to Storage Unit Sizes: What Fits and How to Choose the Right One

Self Storage

Choosing the right storage unit can feel like a guessing game, too small and you’re cramming boxes into corners, too big and you’re paying for empty air. Let’s end the guesswork. At Modern Storage®, we make finding your perfect fit easy. Whether you’re storing seasonal décor, downsizing your home, or managing an entire move, this guide breaks down exactly what fits in each storage unit size and how to choose confidently. Storage Unit Sizes at a Glance A 5×5 unit is ideal for closet overflow, comfortably fitting 5–10 boxes, seasonal decorations, files, or small electronics. A 5×10 unit works great for a small apartment, with room for a twin bed, dresser, TV, boxes, or bicycles. A 10×10 unit fits a one-bedroom home, holding a mattress set, sofa, kitchen table, chairs, and small appliances. A 10×15 unit is perfect for a two-bedroom home, easily storing bedroom sets, large furniture, a washer and dryer, and sports gear. A 10×20 unit suits a full household, with space for 3–4 rooms of furniture, lawn equipment, or compact vehicles. And finally, a 10×30 unit is best for large homes or business use, offering plenty of room for a full household plus garage contents, commercial inventory, or even small vehicles. How to Choose the Right Storage Unit 1. Start by Listing Everything Make a quick inventory before you reserve. It’s easy to underestimate how much you own (especially when it’s still in closets or under beds). 2. Stack Smart Use uniform boxes for efficient stacking. Always place heavier items on the bottom and lighter ones on top to prevent crushing. 3. Think Vertical You’re paying for cubic feet, not just floor space. Use tall shelving to double your usable area. 4. Plan for Access If you’ll need to reach things occasionally, leave a walkway through the middle. You’ll thank yourself later. 5. Consider Climate Control Electronics, furniture, and photos hate heat and humidity. Modern Storage® offers climate-controlled units to protect your items year-round. Visualizing What Fits in Each Size Imagine walking through your home and “packing” each room visually: 5×5 – The Closet Saver: Seasonal clothes, decorations, and ...

Modern Storage®
November 7th, 2025

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How Modern Storage® Went Viral on TikTok — And What That Means for the Self Storage Industry

Modern Storage

If you’ve been on TikTok lately, chances are you’ve seen Modern Storage®, whether it’s a behind-the-scenes look at a facility upgrade, a hilarious storage hack, or a clip from their hit podcast, Modern Storage® Unpacked. With 35.7K followers and over 663K total likes, this storage company isn’t just keeping up, it’s leading the industry online. Their top-pinned video alone has 1.2 million views, proving that self-storage can be both practical and surprisingly entertaining. And when you compare Modern Storage®’s engagement to national averages, the numbers speak for themselves. Based on percentage growth and reach, Modern Storage® outperforms many national storage brands in engagement, views, and consistency all with only nine locations. What Makes Modern Storage® So Popular on TikTok 1. Authentic, Entertaining Content Modern Storage® doesn’t just show storage units, it shows life in motion. From moving-day chaos and renovation projects to behind-the-scenes construction tours and design inspiration, every video feels authentic and human. They capture the real experiences of customers, team members, and developers alike, the moments that happen before, during, and after a big move. By blending humor, aesthetics, and a genuine connection to everyday life, Modern Storage® transforms what could be a simple storage brand into a lifestyle and real estate story that people actually want to follow. 2. Smart Mix of Education and Entertainment Modern Storage® doesn’t just post for renters, they create content that speaks to everyone connected to the storage world: customers, developers, investors, and even construction pros. Their feed blends entertainment with real operational depth. Expect videos like: Storage hacks and organization tips that make everyday life easier. Facility transformation tours showing new builds, upgrades, and expansions from the ground up, the kind of content developers and investors love. Behind-the-scenes construction, showcasing craftsmanship, materials, and design that set the standard for next-generation storage facilities. Real team moments and customer stories, capturing the human side of the brand, the people who build, manage, and use these spaces every day. Clips from Modern Storage® Unpacked podcast episodes, where the team dives into industry trends, ...

Modern Storage®
November 6th, 2025

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Secure RV Storage Covered, Uncovered, and Enclosed Options at Modern Storage®

Vehicle Storage

Your RV deserves a safe, secure home not just a parking spot. At Modern Storage®, we make sure your home-on-wheels is protected year-round with secure, convenient RV storage options across Arkansas. Whether you’re in Bentonville, Shackleford, Springdale, or Maumelle, we’ve got a space that fits your rig and your lifestyle. RV Storage Options Designed for You Every traveler’s needs are different, so we offer three types of RV storage: 1. Uncovered RV Parking Perfect for short-term storage or frequent travelers, our uncovered parking spots provide affordable convenience with the same gated, video-monitored security as our enclosed units. 2. Fully Enclosed RV Storage Units When you want the ultimate in protection, our fully enclosed RV storage units deliver. These units safeguard your RV from weather, pests, and prying eyes while giving you spacious, private access whenever you need it. Some of our enclosed units also include electrical hookups, so you can keep your batteries charged and your RV ready to roll. 💡 Power hookups are available at our Bentonville and Shackleford locations for just $50/month extra. Security and Convenience at Every Location We know how much your RV means to you, it’s an investment in freedom. That’s why every Modern Storage® facility includes: Gated access with unique keypad entry 24/7 HD video surveillance Wide drive aisles for easy maneuvering Bright LED lighting Professional, friendly on-site staff We also keep it simple: ✅ Month-to-month leases — no long-term commitment ✅ No admin fees or deposits — we keep it transparent ✅ Military discount available — we appreciate your service Power-Ready Enclosed Units (Bentonville & Shackleford) Need to keep your RV charged during storage? No problem. Select enclosed RV units come equipped with a power hookup outlet, letting you maintain batteries, run minor systems, or prep for your next trip. This optional electrical service is just $50/month, making it one of the most convenient and affordable add-ons around. Convenient Arkansas Locations Wherever your adventures take you, you’ll find a Modern Storage® location nearby: 📞 (501) 791-0080 Modern Storage® Maumelle Blvd 9100 Maumelle Blvd North, Little Rock, AR 72113 📞 (479) 316-2500 Modern Storage® Bentonville 700 SW 14th ...

Modern Storage®
November 6th, 2025

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Modern Storage® Corporate Overview

Modern Storage

Modern Storage® doesn’t just provide self-storage units, we create spaces and systems that simplify life and business. From premium self-storage and vehicle storage to technology-driven management and development expertise, Modern Storage® focuses on building secure, high-quality environments for people, property, and progress. Our work extends beyond the walls of each facility. We invest in design, technology, and education, offering resources like our media platforms, including our published blogs, podcast, videos, and storage calculator, to help customers and partners make smarter real estate and storage decisions. Our audience includes developers, owners and operators, property managers, customers, and anyone curious about the self-storage industry. Whether you’re building, investing, managing, or renting, Modern Storage® is here as a resource built on transparency, insight, and genuine care for the people we serve. At every level, Modern Storage® is defined by clear communication, consistent service, and a team that genuinely cares about every customer experience. Company Structure & Ownership Modern Storage® operates and remains independently owned and operated, allowing decisions to be made with long-term goals and community connections in mind. Each facility operates as part of a unified network that shares the same technology platform, brand standards, and customer service values. Leadership & Management The leadership team at Modern Storage® oversees corporate operations, property management, marketing, and development. Our corporate staff works closely with on-site managers to ensure every location delivers the same high standard of service. Daily operations are guided by experienced professionals in real estate, construction, and customer engagement. This mix of expertise drives consistency and growth while keeping our focus on what matters most, our customers. Locations & Services Modern Storage® operates a network of high-quality storage facilities offering: Climate-controlled units for sensitive items Drive-up access for fast and easy loading Boat, RV, and vehicle storage Business storage options for inventory, records, and equipment Online rentals and account management for ultimate convenience Each property is maintained to exceptional standards of cleanliness, safety, and accessibility designed to meet the needs of individuals, families, and businesses alike. Our corporate office is located at 9800 Maumelle ...

Modern Storage®
November 5th, 2025

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Modern Storage® Wins Best of the Best Self Storage — Three Years Running at Arkansas Democrat-Gazette and ArkansasOnline.com!

Modern Storage

For the third year in a row, Modern Storage® has been voted the Best of the Best 2025 for Self Storage in Central Arkansas by the readers of the Arkansas Democrat-Gazette and ArkansasOnline.com! 🙌 Modern Storage® is proud to be recognized as the best self storage in Central Arkansas for three years running.” “If you’re searching for the top-rated storage facility in Little Rock or Bentonville, Modern Storage® has you covered. Why Modern Storage® Keeps Winning Winning once is exciting. Winning three years in a row? That’s proof. Since opening our first location in 2017, Modern Storage® has built a reputation for reimagining what self-storage should feel like, secure, spotless, and seriously easy. Every one of our facilities is designed with today’s customer in mind: Clean units (because your belongings deserve better than dusty concrete boxes) Climate control to protect valuables from heat Top-tier security systems with gated access, cameras, and bright LED lighting Friendly on-site teams who actually know your name Convenient online rentals so you can move in without ever stepping foot in an office It’s this combination of convenience and genuine customer care that’s made Modern Storage® the brand people trust across and beyond. What “Best of the Best” Really Means Each year, the Arkansas Democrat-Gazette hosts the Best of the Best Awards, where locals vote for their favorite businesses in every category imaginable from restaurants and auto shops to real estate, healthcare, and self storage. Tens of thousands of Arkansans cast their votes, making this recognition one of the most meaningful honors any local business can receive. When you see Modern Storage® at the top of that list, it means real people our customers voted us number one. And that’s what makes it special. What Sets Us Apart Modern Storage® isn’t just a name, it’s a promise. We started with a simple goal: to create a self storage experience that feels premium, secure, and stress-free. From Little Rock to Bentonville, every location reflects that mission. Here’s what you’ll always find at a Modern Storage® facility: Smart design and spotless spaces: ...

Modern Storage®
October 20th, 2025

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